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Cover of Marketing Coordinator - Facilitator Guide

Marketing Coordinator - Facilitator Guide

Hybrid Learning Solutions · e-book

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Printed copy: R1250 incl. VAT.

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About this book

The Facilitator Guide for the QCTO Occupational Certificate: Marketing Coordinator (NQF Level 5, SAQA ID 118706): a lecturer title, one per lecturer. Ten chapters mirroring the Knowledge Module, with session plans, a teaching note for every section, model answers to every review question, marking guides for the Now You Try exercises, and a guide to the portfolio of evidence and the written external assessment. Not for learners.

What is inside

  1. About This Facilitator Guide
  2. Chapter 1: The Marketing Coordinator at Work — Facilitator Guide
  3. Chapter 2: The Marketing Plan and Applied Creativity — Facilitator Guide
  4. Chapter 3: The Business Environment and the Law of Marketing — Facilitator Guide
  5. Chapter 4: Marketing Research, Consumer Data and Presentations — Facilitator Guide
  6. Chapter 5: Targeting, Segmentation and Marketing Models — Facilitator Guide
  7. Chapter 6: The Marketing Mix, the Communication Mix and Digital Marketing — Facilitator Guide
  8. Chapter 7: Campaign and Project Management — Facilitator Guide
  9. Chapter 8: Customer Relationship Management — Facilitator Guide
  10. Chapter 9: Business Calculations for Marketing — Facilitator Guide
  11. Chapter 10: Digital Tools in the Marketing Environment — Facilitator Guide

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