QCTO qualifications › Marketing Coordinator
Marketing Coordinator - Knowledge Module
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About this book
The theory textbook for the QCTO Occupational Certificate: Marketing Coordinator (NQF Level 5, SAQA ID 118706), Services SETA. Ten chapters covering all eight knowledge modules (36 credits): ready-for-work standards and ethics; the marketing plan and applied creativity; the business environment and the law of marketing (POPIA, CPA, ECT and Competition Acts); marketing research, consumer data and presentations; targeting, segmentation and marketing models; the marketing, communication and digital mix; campaign and project management; customer relationship management; business calculations for marketing; and digital tools. 23 figures, worked examples on one running case, practice problems with answers, plus 246 Exam prep questions covering every criterion.
- Level: NQF Level 5
- SAQA ID: 118706
- Pages: 293
What is inside
- Chapter 1 — The Marketing Coordinator at Work: Ethics, Conduct and Professional Presence
- Chapter 2 — The Marketing Plan and Applied Creativity
- Chapter 3 — The Business Environment and the Law of Marketing
- Chapter 4 — Marketing Research, Consumer Data and Presentations
- Chapter 5 — Targeting, Segmentation and Marketing Models
- Chapter 6 — The Marketing Mix, the Communication Mix and Digital Marketing
- Chapter 7 — Campaign and Project Management
- Chapter 8 — Customer Relationship Management
- Chapter 9 — Business Calculations for Marketing
- Chapter 10 — Digital Tools in the Marketing Environment